Degrees & Certificates

ASSOCIATE OF ARTS (AA) DEGREE

To qualify for the Associate of Arts in Business Administration degree, students must satisfactorily complete the Degree Major requirements specified below and the local AA/AS General Education requirements. See the Associate Degrees and Certificates section of this catalog for more information on the local AA/AS overall requirements and the local AA/AS General Education requirements.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s).

Program Learning Outcomes
Students who complete the degree will be able to:

• Evaluate business functions, practices, and related theories to address business problems.
• Synthesize quantitative and technological skills to analyze and interpret business data.
• Write clear, concise and structured business plans with supportive documentation and data.
• Identify and demonstrate accepted business practices that show cultural sensitivity.
• Demonstrate knowledge of the current legal and regulatory business environment.

Degree Major Requirements:

Recommended:

• BUS 5, Human Relations in Business (3)
• BUS 20, General Accounting (3)
• BUS 70, Introduction to Marketing (3)
• BUS 74, Introduction to Advertising (3)

ASSOCIATE IN SCIENCE FOR TRANSFER (AS-T) DEGREE

The Associate in Science in Business Administration for Transfer (AS-T) degree is designed to prepare students for a seamless transfer to the California State University (CSU) system.

Successful completion of the degree affords students specific guarantees for transfer to the CSU system, such as admission to a CSU with junior status, priority admission to their local CSU campus and to a program or major in business administration or similar major. Students transferring to a CSU campus will be required to complete no more than 60 semester or 90 quarter units after transfer to earn a bachelor’s degree.

To qualify for the Associate in Science in Business Administration for Transfer (AS-T) degree, students are required to complete 60 semester units that are eligible for transfer to a California State University, including both of the following:

(1) The California State University General Education–Breadth Requirements (CSU GE-Breadth) or the Intersegmental General Education Transfer Curriculum (IGETC), and
(2) 28 semester units with a grade of “C” or better, or “P” if the course is taken on a “Pass/No-Pass” basis, in the major and an overall minimum grade point average (GPA) of at least 2.0 in all CSU transferable coursework. (Some universities may have limits on the number of Pass/No-Pass units they will accept for transfer. See a counselor for more information.)

See the Transfer to Four-Year Colleges and Universities section of this catalog for more information on AS-T overall requirements and CSU GE-Breadth or IGETC.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s).

Program Learning Outcomes
Students who complete the degree will be able to:

• Write clear, concise and structured business plans with supportive documentation and data.
• Identify and demonstrate accepted business practices that show cultural sensitivity.
• Pursue and evaluate business administration knowledge through the skills of inquiry, research, critical thinking and problem solving.
• Communicate effectively in both speech and writing.
• Appreciate diversity and develop a worldview about business that is informed by multicultural and global perspectives.

Degree Major Requirements:

ASSOCIATE OF ARTS (AA) DEGREE

To qualify for the Associate of Arts in General Business degree, students must satisfactorily complete the Degree Major requirements specified below and the local AA/AS General Education requirements. See the Associate Degrees and Certificates section of this catalog for more information on the local AA/AS overall requirements and the local AA/AS General Education requirements.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s).

Program Learning Outcomes
Students who complete the degree will be able to:

• Analyze how functions within business (marketing, management, operations, human relations, accounting, finance, and business law) interact to achieve organizational goals.
• Employ appropriate management, finance, accounting, and marketing techniques required to operate a business.

Degree Major Requirements:

Recommended: 

• BUS 1B, Managerial Accounting (4)
• BUS 20, General Accounting (3)
• BUS 54, Small Business Management (3)
• BUS 74, Introduction to Advertising (3)

CERTIFICATE OF ACHIEVEMENT 

A Certificate of Achievement will be awarded upon satisfactory completion of the certificate requirements specified below.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s).

Program Learning Outcomes
Students who complete the certificate will be able to:

• Analyze and evaluate the feasibility of success when starting a new business venture.
• Research and evaluate business plans that can be used for planning and financing.
• Employ appropriate management, finance, accounting, and marketing techniques required to operate a business.

Certificate of Achievement Requirements:

CERTIFICATE OF ACHIEVEMENT 

The Entrepreneurship certificate program is designed to develop, prepare, and produce entrepreneurs to start and grow successful businesses and fuel economic growth by providing instruction in entrepreneurial culture, strategy, operations, financial management, social marketing and leadership.

Coursework includes developing a student's ability to make informed decisions as future business owners, entrepreneurial concepts learned in innovation and creativity, business funding, computers and marketing. Through these skills, students will have a sound education base in entrepreneurship for lifelong learning. A Certificate of Proficiency will be awarded upon satisfactory completion of the requirements specified below. The Certificate of Proficiency is not indicated on the student’s transcript.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s).

Program Learning Outcomes
Students who complete the certificate will be able to:

• Analyze the variety of entrepreneurial opportunities available in the United States.
• Develop strategies to exploit entrepreneurial opportunities and evaluate and analyze alternative strategies and assess risk.
• Identify and understand accounting concepts that enable student to interpret financial data and use it to make informed decisions about the operating performance and financial position of a company.
• Apply leadership and workplace relationship skills that will enable them to deal with customer, employee, and supplier issues.
• Identify successful marketing efforts that will enable the business to succeed.
• Complete a comprehensive business plan that will enable the business to secure adequate financing by applying knowledge of computer applications, including word processing, spreadsheets, web and social media.

Certificate of Proficiency Requirements:

CERTIFICATE OF ACHIEVEMENT 

The Human Resource Management certificate program allows students to explore the human resource management field as a career choice and gain an entry-level support position in a human resource department. Students may further their education by completing Business transfer degree requirements in Business Administration, Business Management or related fields.

A Certificate of Proficiency will be awarded upon satisfactory completion of the requirements specified below. The Certificate of Proficiency is not indicated on the student’s transcript.

A Certificate of Proficiency will be awarded upon satisfactory completion of the requirements specified below. The Certificate of Proficiency is not indicated on the student’s transcript.

Note: Students should see a counselor at least once each semester to plan for their educational goal(s)

Program Learning Outcomes
Students who complete the certificate will be able to:

• Analyze how primary functions within business interact to achieve organizational goals.
• Apply solutions and leadership to human resource management issues.
• Identify and demonstrate accepted business practices that show cultural sensitivity.

Certificate of Proficiency Requirements:

CERTIFICATE OF ACHIEVEMENT 

The Digital Marketing Certificate of Achievement prepares students with the knowledge, skills, and attributes necessary for obtaining work in the fields of marketing that is applicable to the public, private, and nonprofit sector. This certificate program will enable students to integrate foundational marketing concepts with practical technical skills, which ensures they gain real-world applied knowledge to be truly job ready. It aims to develop the student’s understanding of marketing and provide a framework for students to think about concepts such as segmentation, targeting, value propositions, and metrics. Students will be assessed throughout the course through exercises on the topics. This program can be completed within one year, culminating in a Certificate of Achievement in addition to a co-branded Facebook certification.

Program Learning Outcomes
Upon successful completion of this program, students will be able to:

• Demonstrate job readiness by using industry-standard marketing tools such as: Facebook Ads Manager, Google Analytics, Google Ads, Google Sheets, Google Slides, and Mailchimp.
• Demonstrate job readiness by creating a comprehensive digital marketing plan using core framework, analyzing A/B test results and Google Analytics report data, executing an original ad for Facebook and Google Search and Display, and developing an email marketing campaign using Mailchimp.

Certificate of Proficiency Requirements:

CERTIFICATE OF ACHIEVEMENT 

Prepares students with the knowledge, skills, and attributes necessary for obtaining work in the fields of digital investments that is applicable to the public, private, and nonprofit sectors. This certificate program will enable students to integrate foundational investment, trading and financial concepts with practical technical skills, which ensures they gain RealWorld applied knowledge to be truly job-ready. It aims to develop the student’s understanding of investments and provide a framework for students to think about concepts such as digital currency, blockchain, stock market, investments, and investment portfolio construction. Students will be assessed throughout the courses through exercises on the topics. This program can be completed within one year, culminating in a Certificate of Achievement total of 9 units.

Certificate of Proficiency Requirements: